Data Cleansing Services
Data is the key to any direct mail activity and accurate data will give you a much better return on investment (ROI). Before you use your mailing data ask a few questions:
- Have I checked it against the PAF (Postal Address File) recently? This will flag incomplete addresses
- Have I checked it against one of the bereavement registers? – There’s nothing more upsetting than receiving mail or communications for a customer that is no longer with us.
- Have I checked it against movers or gone-away database? If your customer or target has moved that may be a wasted cost.
At pace Print and Design we can provide you with a free audit of your database and update to suit your preferred options. Not only will your data be more accurate, but you can also potentially achieve better postage rates as some tariffs have minimum data requirements.
Why not give us a call today on 01905 754554 or email us firstname.lastname@example.org